WINNIEYIPPIE
Toy Designer & Artist
Winnie Yip is a Singapore-based visual artist and toy designer, and the creator of the BBG , BBC and Cabbit character IPs through Win Studio.
BBG
BBC
CABBIT
BBG
Driven by Expression and Attitude
BBG is a character defined by presence, expression, and quiet defiance.
Her personality is immediately readable, mischievous, determined, and confident. She doesn’t follow a fixed narrative. Instead, BBG evolves through variation.
Each release captures a different mood or moment, allowing her to adapt naturally across fashion, lifestyle, and narrative-led collaborations while remaining unmistakably herself.
BBG represents curiosity, bravery, and self-belief.
Beyond art toys, BBG evolves into lifestyle through collectibles, collaborations, and character-led design.
Her mischievous yet determined presence allows the IP to adapt across fashion, lifestyle products, and campaign-driven releases without relying on fixed storytelling.
Actively expanding through partnerships and licensed collaborations, BBG offers brands a character that feels expressive, contemporary, and emotionally readable bringing personality into products while staying true to her core identity.
Brand Collaborations
BBG
BBG GOES TO FIT DAILY
BBG
PICKUP TURNS 3 (VINYL)
BBG
PICKUP TURNS 3
BBG
MAHAL KITA MINI BBG VOL.1 & VOL.2 (VINYL)
BBG
MAHAL KITA MINI BBG VOL.3 (VINYL)
BBG
MAHAL KITA MINI BBG VOL.4 (VINYL)
BBG
SECRECT FRESH X WINNIEYIPPIE
BBG
PICKUP COFFEE PLANNER
BBG
PICKUP COFFEE
LEVIS 501
LEVIS 501 15OTH ANNIVERSARY
LEVIS 501
LEVIS 501 15OTH ANNIVERSARY
BBG SUMMER HOLIDAYS
LEVIS X PERFECT DIARY
PAPER ROYALS
BICYCLE CARD
BBG
LEVIS (SHANGHAI) 2023 CNY
Mercedes EQS Toy Kit
Mercedes
LEVIS BATWING
LEVIS